What are SEO Writing Services & How do they Work: A Complete Guide

SEO adds a huge value to your site. And to make it work well in your favor, you need to research a bit and have some knowledge. That’s where SEO Writing Services jump in to help your website top the search results.

You may know about Search Engine Optimization.

You might have heard the term content writing often.

But how two of these terms are related and what magic do they do together? 

Well, let me explain. A website is not only for your online business presence, it is also a potent marketing tool. It all starts with the right potential customers engaging with it. All you have to do is to grab some more eyes on the information you are displaying and plenty of ways are there for it; from leveraging social media to frequent newsletters. 

However, one of the crucial and effective strategies is to use strategic on-page Search Engine Optimization through the website’s content. That is why these both are named together always.

This article will outline all the details you need to know about SEO writing services, how SEO content writing helps you in website ranking, and how you can hire SEO content writers to get fruitful outcomes for your business. 

Firstly, what are SEO writing services?

SEO content writing services follow a vigorous process of creating valuable website content that helps your brand or business rank top on search engine results pages (SERPs).

The SEO writing company or individual offering these services uses several content marketing techniques like blogs, articles, web copies, etc. to ensure optimized website traffic. 

Also, guest posts, i.e., publishing content on other websites are used to gain quality backlinks to client’s websites to build the website’s authority in the eyes of “search engines” like Google.

How important is SEO writing for a website?

With SEO writing your webpage has better visibility in search engine result pages. One can improve Google Search easily through professional SEO writing services. SEO writing ensures that your webpage is optimized properly for the traffic that a business or brand attracts. This involves a thorough understanding of search engine optimization goals and the application of various tactics of CRO.


Source: Ahrefs

What is included in the SEO writing services?

There are various services included in the SEO writing. If you hire SEO content writers, they must be able to write compelling web content following the tone and style of your brand. The content produced by professional SEO writing companies is highly engaging and persuasive enough to let your readers take the actions you desire. 

  • The following are the services included in the SEO content writing:

    • Article and blog posts

    • Keyword research

    • Search engine optimized webpage writing

    • Landing pages

    • Product descriptions

    • Backlink analysis

    • Copywriting

    • Keyword targeting

    • Press releases

    • Web content strategy

    • Content topics

    • Meta tags

Why hire SEO content writers?

Everyone can write a blog, article, or web copy for your website. But if you hire SEO content writer, it will benefit you in a lot of ways. An SEO writer knows how to optimize your blog post, and your company’s products or services for search engine visibility. Here is how it is helpful for you:

  • Research the relevant questions your potential target audience is asking on search engines like Google.

  • Research keywords, LSIs, and relevant key phrases that are being searched most on Google and use them throughout your website to align with Google’s algorithms.

  • Write extensively researched, well-thought-out content that is optimized through perfect keyword placement, snippets, and user queries to get noticed.

  • Promote your website and its content by sharing it on social media, or relevant digital channels to get it linked with others, enhancing your brand’s authority.

How SEO Content Writer and Content Writer Are Different?

The main difference between the two is all the elevated work included in the SEO writing services.

If you acquire SEO writers services, ensure the writer deeply understands Search Engine Optimization practices. They should know how to optimize the website’s content for search engines including the use of keywords, covering user search intent, providing value, and building trust. SEO writers for hire always focus on getting top-ranked on Google and also advise the best ways to achieve this aim.

The major difference between an SEO and a content writer is their goal. While SEO writing is all about elevating the website’s ranking on search engines, growing organic traffic, and helping users through helpful content; content writing solely focuses on engaging the website visitor and establishing the brand’s credibility.

What Are The Goals Of SEO Writing Services?

Apart from ranking top on SERPs, there are many goals that SEO content writers should keep in mind. They must create engaging, high-quality and compelling content that let users hook to the website.

If you acquire services from an SEO writing company, you should expect them to keep their focus on producing content that results in:

  • Increasing website traffic

  • Surge Click Through Rate (CTR)

  • Improve ranking on search engines

Remember that most SEO writing companies often focus more on increasing search engine rankings and forget to create website content that can convert traffic into customers. That is why you should look for professional SEO content writing services to help you in:

  • Increasing your website rankings on search engines for a well-researched keyword cluster

  • Increasing relevant traffic to your website

  • Gaining high-quality backlinks from high-authority websites

  • Converting your target audience into your permanent customers

Do you think that you need SEO writers for hire for your website’s SEO writing? Contact us today as we provide the best SEO writing services to collaborate with you for your web content, which converts your target audience into customers and helps you rank well on search engines.

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What Is The Role Of SEO Writing Services?

SEO writing is not just about creating a successful, cohesive, and high-ranking blog, it is actually way beyond that. If you are looking for SEO writing services, here are some key roles they should be performing for you: 

Keyword research

Keyword research is the core responsibility of SEO writing service providers. It is the process of exploring what relevant key phrases and topics people are looking for on search engines relevant to your business, products, and services. If you hire SEO writer, he will identify the relevant topics that will help you rank higher in SERPs. Keyword research is comprehensively done through various keyword research tools available. It is a crucial process in SEO writing and professional SEO writing companies can proficiently find the keywords relevant to your business niche.

Content strategy

SEO writing services focus primarily on amplifying your website’s traffic by improving your website rankings on search engines. However, a good SEO writing company also considers the buyer’s journey and tailors your website according to it. It’s not only about getting more and more people on your website, but it's also about converting them into your customers. 

That’s why designing content strategy is also their responsibility. SEO writers services are experts in strategizing your web content according to marketing funnels and guiding web traffic throughout their customer journey. This means they will create content for Top Of The Funnel Customers to get your brand’s awareness, Middle Of The Funnel content to let them know your services and the benefits of acquiring your services, and Bottom Of The Funnel Content to offer them your services. It will eventually convert them into your loyal customers.

On-Page Optimization

SEO writers for hire ensure that your web content is published through proper on-page optimization. This means the content uploaded on your website is optimized and organized for SEO. For example, they’ll place keywords in URLs, title tags, meta descriptions, image alt texts, etc. On-page optimization is the key to increasing your chances of getting ranked in SERPs. 

Optimizing a website’s content for keywords is not alone enough, there is a lot of work that has to be done on your website to make it search engine friendly. If you want to learn how SEO writing services will help you get your website rank higher in search engines, contact our team today to get a free consultation.

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Setting Key Performance Indicators

Professional and efficient SEO writing services do not limit their services to writing only, they measure their writing impact by analyzing search engine rankings, user journey on your website, and number of leads generated through their content. Also, the number of backlinks is an important performance metric to consider for the positive impact of SEO writing. It helps them picture what works in their favor and what not so that they can tailor their content and SEO strategies accordingly. One of the core duties that they perform is conversion rate optimization.

Conversion Rate Optimization

If you are wondering what is conversion rate optimization, it is the process of increasing lead generation through optimizing the percentage of web traffic that actually avails of services or buys products on your website. Conversion Rate Optimization is achieved through enhancing the content, split testing, and improving the workflow to decrease bounce rate. Through conversion rate optimization, one consistently your website's key performance metrics are reviewed consistently, and then tailored strategies are applied to elevate lead conversions.

SEO writing companies help you in CRO by keeping in mind these elements:

  • Website data analysis

  • A/B testing for tailored content strategies

  • UI/UX design optimization

  • Content optimization for on-page, and update

  • Optimizing call to action (CTA) on website

Image SEO

SEO writing is fully supported by using relevant, high-quality, and original images to engage and interact audience and amplify search engine optimization efforts. The imagery creation not only enhances the user experience, it also helps in improving the website’s visibility through image-based SEO. These images also support the written content providing users with a better understanding of any subject discussed through the content making it more valuable to the reader.

Who Provides SEO Writing Services?

There are a lot of SEO writing companies, SEO writers for hire, and freelancers, that provide SEO content writing services. All provide their services on different levels tailored to the specific needs of clients. Let’s discuss them in detail below:

SEO Writers Services

SEO content writers are specifically trained to provide you with blogs, articles, and SEO-optimized web copies optimized with keywords to elevate your website’s ranking on search engines. 

Their services may include keyword research, or else they ask clients to provide them with target keywords to use in their SEO content. Remember that most SEO writers for hire do not upload your content on your website CMS, and you will not get images for your content as well. However, professional SEO writers are capable of producing highly SEO-optimized content for your website that will help you in on-page optimization. 

SEO Writing Companies

Many SEO agencies also offer SEO content writing services with a complete package. Their area of service may include:

  • Comprehensive Keyword research

  • Technical SEO services

  • Content Strategy

  • Backlink creation

  • Website speed and performance optimization

  • Conversion Rate Optimization 

SEO agencies have a team of skilled writers, and content marketers who know how to improve your website’s ranking on search engines through SEO-optimized content. However, you must be careful while choosing an SEO writing company and evaluate their skill level for SEO writing, content production, and other areas of expertise. 

If you are looking for a capable and proficient SEO writing company that provides end-to-end content writing solutions for your website, Ghostwriting Nerds is your safest bet. Reach out to us for high-quality, SEO-optimized content.

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Blog Management Services

You can acquire the services of blog management agencies to help you create, organize, and manage your website’s blog. These agencies solely focus on creating SEO-driven content with impeccable quality writing to capture your brand’s voice and tone. You can get a consultation from these agencies to know what content will work for your website and what should not be a part of your content strategy.

Blog management companies are helpful when it comes to guest post writing, backlink creation, graphic designing for blog images, and content cluster creation.

Frequently Asked Questions

Why is SEO important for content writers?

SEO writing is the key to increasing the visibility of your web page on Google Search. You must ensure that your webpage is properly optimized so that it attracts more traffic. You can do that by understanding your SEO goals thoroughly and applying strategies for conversion rate optimization.

What are SEO writing services?

An SEO writing service produces the content with the appropriate keywords and phrases so that search engines understand what your website is all about. They have a team of SEO content writers and digital marketing professionals specialized in producing SEO-optimized content to rank your website top in search engines. They conduct thorough keyword research to extract queries, terms, and key phrases relevant to your website, craft meta titles and meta tags, ensure technical SEO, and properly format the SEO tags and schema markups.

How content writing and SEO writing are different?

The difference between SEO writing and content writing is their goal. While SEO writers for hire focus on improving the ranking of your website on search engines through SEO-optimized content, and driving organic traffic, content writers write content to inform, educate, and entertain your audience and establish your brand’s identity. 

How much does it cost to hire SEO content writer?

The cost to hire SEO content writer is $15–$35 per hour. However, these rates vary according to the writer’s experience, the project scope, and the range of services you need.

Are SEO Writing Services beneficial?

Yes, it is really beneficial to hire SEO writing company for you. Not only do you get high-quality content for your website, but you can also establish your brand’s unique identity through compelling and catchy visuals, videos, and infographics to show your audience who you are and how you can help them through your products and services. You will be able to attract more and more traffic through their professional services and eventually get ranked high on SERPs.

So, it is a wise decision to invest in professional SEO writing services to let your website shine on search engines.

And don’t forget to check out our services for SEO content writing for more information.